Acclaimed experiential department store We Are EGG The Zone @ Rosebank in Johannesburg marked its first anniversary this past weekend with a vibrant celebration, attended by a long list of celebrities, fashion designers, influencers and key media.

The event was an energetic extravaganza, with restaurant partner Mamasamba serving delightful cocktails and refreshments throughout the day. Local DJ sensation, Oscar Mbo entertained guests with his electrifying set from the We Are EGG’s centre court during the festivities, captivating customers and guests alike. The highlight of the day was the cutting of the birthday cake with everyone celebrating the store’s anniversary with colourful themed cupcakes.

As We Are EGG The Zone @ Rosebank reflects on its successful first year, it looks forward to many more years of creating connections, celebrating local talent, and providing exceptional lifestyle experiences.

Nestled in Rosebank, Johannesburg, We Are EGG The Zone @ Rosebank is a one-stop destination, featuring fashion, beauty, home, jewellery, and a partnership with the renowned restaurant, Mamasamba.More than just a department store We Are EGG; it’s an elevated, curated retail establishment that offers unique pieces and fosters growth for emerging brands.

We Are EGG’s commitment to local businesses shines brighter than ever as it operates as a 90% local retail department store, providing a platform for smaller brands and businesses to connect with customers in a real-life setting.

We Are EGG is an award-winning experiential department store located in the heart of Rosebank, Johannesburg, and Cavendish Mall in Cape Town. It offers an eclectic mix of fashion, beauty, home goods, jewellery, and boasts a partnership with the renowned Mamasamba restaurant in its Rosebank branch. Notably, We Are EGG is home to a carefully curated selection of local beauty and fashion powerhouses, such as Swiitch Beauty, Lelive, Standard Beauty, Sundae Skin, SKOON, Artclub & Friends, and Rosey & Vittori. These brands have been integral to the We Are EGG brand portfolio since its inception, believing in the store’s innovative model and concept. Year after year, they have reaped the rewards of this partnership, reinforcing the success of the collaborative approach.