Proudly South African has announced the Top 40 finalists for the 2024 Local Fashion Police competition, marking the next step in the hunt for South Africa’s most stylish advocates of locally made fashion. This unique, consumer-driven campaign celebrates local creativity while encouraging South Africans to support the local fashion industry, contributing to job creation and economic growth.

Led by top designers Orapeleng Modutle, Jessica Jane Molebatsi, Mzukisi Mbane, and Ole Ledimo, the competition has garnered excitement and national attention. Media outlets are invited to be part of this fashion-forward movement as we reveal the final four winners in November, culminating in a spectacular runway event showcasing the best of South African design talent.

The investigation is in full swing! Proudly South African, is thrilled to announce the Top 40 finalists of the highly anticipated 2024 Local Fashion Police competition. This consumer-driven campaign, now in its 4th year, has taken a daring investigative turn as South Africa’s fashion detectives hunt down the most stylish advocates of locally made clothing.

After combing through hundreds of entries showcasing the creativity and pride of South Africans wearing locally crafted garments, our esteemed panel of judges has finally narrowed it down to 40 finalists who have been caught fashionably guilty.

Chief Marketing Officer of Proudly South African, Happy MaKhumalo Ngidi, shared her excitement: “This year’s Local Fashion Police has been our most exciting edition yet. We’ve embraced the investigation theme to create a thrilling, interactive experience while still staying true to our core mission, shining a spotlight on local fashion. We want to hold consumers accountable, encouraging them to ‘make their rand count’ by supporting locally made fashion, which in turn supports local jobs and the growth of our economy. The Local Fashion Police campaign goes beyond glitz and glamour, focusing on everyday wear, leisure, and work attire. If the clothing is locally made, anyone can enter the competition and stand a chance to win big. The campaign’s core goal is to encourage a mindset that prioritises local garments over cheaper imports, showcasing the wide range of South African options that cater to all budgets.

The Top 40 Finalists (in no particular order) are:

• Boogy Maboi
• Victoria Ongansie
• Leeroy Gobi
• Karleigh King
• Ntabiso Sojane
• Joel Naledi
• Zero Tholalento
• Tholo Motaung
• Londeka Sokhaya
• Welcome Moyo
• Ndu Makhaye
• Kgomotso KS Seboko
• Nokukhanya Shandu
• Boikanyo
• Sindisiwe Qwabe
• Kamogelo Machaba
• Bobo Moko
• Vanessa Pillay
• Pearl Nhlapo
• Keamogetswe Kopano
• ArmyBoyd ma’Duster Mashabela
• Heather Coskey
• Melokuhle Magubane
• Jay Khoza
• Sydney McDougall
• Muhle Matthew
• Sewagodimo
• Safiyya
• Thando Xavier
• Mfanelo Surprise Michavi
• Akona Patience Kom
• Tase Jack
• Onneile “Onifede” OMphile
• Enhle Letlotlo

These 40 contenders are now just one step away from the final showdown, where only four will emerge victorious, winning R40,000 worth of fashion from one of the distinguished judges. Each prize will be spent directly with the designers, ensuring that local talent is supported and celebrated. The 2024 Local Fashion Police competition is more than just a celebration of style—it’s a call to action. By choosing local fashion, consumers are helping to bolster South Africa’s Retail, Clothing, Textile, Footwear, and Leather (R-CTFL) sectors, which are crucial to our economy. As Ngidi pointed out, “Our fashion industry has enormous potential to create jobs and contribute to the broader value chain. With FNB on board, Proudly SA can give even more visibility to this sector while encouraging consumers to consciously buy local.”

This exciting campaign will culminate in a spectacular fashion show, where the Top 4 winners will strut down the runway in bespoke designs created by the Local Fashion Police judges themselves. The grand finale promises to be a dazzling showcase of South Africa’s vibrant fashion talent, so stay tuned!

The Investigation Continues!

The countdown is on as the Local Fashion Police prepare to reveal the final four winners who will take centre stage. Proudly SA’s trusted investigators will announce the top 10 local fashion culprits this October for full-on questioning, leading to the big reveal of 4 winners in early November 2024. And that’s not all! Our 4 culprits will have the experience of a lifetime as they strut in their local designer outfits at the finale event at the end of November.

Keep an eye on Proudly South Africa’s social media pages and join the conversation by using the hashtags #LocalFashionPolice2024, #BuyLocalToCreateJobs, and #FNBSupportsLocal.

The Proudly South African Local Fashion Police is proudly sponsored by FNB, SA’s best SME bank.

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