If there’s one thing Proudly South African knows how to do, it’s make a statement — and the recent announcement of their 2025 Local Fashion Police judges was nothing short of iconic. Press Icons was among the select media invited to an exclusive launch aboard the legendary Blue Train, transforming the rails into a runway of style, culture, and proudly South African spirit.

The day began in Pretoria, where media personnel stepped into the opulent vintage interiors of the Blue Train — polished wood panels, soft golden light, and an air of timeless glamour. From there, the journey took us to the outskirts of the city, with breathtaking landscapes rolling past as we indulged in a fully stocked culinary spread.

From gourmet dishes to artisanal drinks, every bite and sip was a love letter to South Africa’s rich food culture.

In the plush dining carriage, CMO— Happy Ngidi from Proudly SA took the floor, presenting this year’s panel of Local Fashion Police judges, along with partners and sponsors. It was more than just an announcement — it was a celebration of South African talent, creativity, and the brands that define our unique fashion identity.

Proudly SA’s commitment to supporting local brands is unmatched. Through initiatives like the Local Fashion Police, they invite the public to dress in their finest locally-produced outfits, post them on social media, and have their looks judged by a panel of industry heavyweights. The best-dressed contestants are selected to showcase their ensembles in the finals, with the ultimate winner walking away with a R45,000 grand prize.

Meet the 2025 Fashion Police Judges

Tshepo Mohlala –

The founder of the internationally recognised Tshepo Jeans— Tshepo Mohlala has built an empire around denim that’s not just stylish, but a statement of identity and pride. His craftsmanship and storytelling through fashion make him a powerhouse in the industry.

Warren and Prince Meko

The creative duo behind Madonsel bring a fresh, urban edge to South African fashion. Known for their bold streetwear designs and cultural flair, the Meko brothers embody innovation and authenticity.

Stephen van Eeden

A master of luxury couture, Stephen van Eeden’s designs are a symphony of elegance, detail, and drama. His work has graced red carpets and global fashion platforms, earning him a spot among the country’s top designers.

Asanda Madyibi

Celebrated for her Afro-chic approach, Asanda Madyibi’s creations fuse modern silhouettes with rich African textures and patterns. His designs tell stories that bridge tradition and contemporary style.

Malondie

Known for daring cuts and glamorous statement pieces, Malondie is the designer for those who want to be unforgettable. Her work is unapologetically bold, making her a fitting judge for this style-forward competition.

Khosi Nkosi The creative force behind Khosi Nkosi has long been a champion of vibrant prints, feminine silhouettes, and proudly African design. Her brand is beloved across the continent for celebrating women’s strength and beauty.

ABANTU in AFRICA

A sustainable South African fashion brand founded in 2019 by textile designer Thandazani Nofingxana. Celebrating African heritage and craftsmanship, the label uses locally sourced materials, eco-friendly processes, and limited production to create timeless pieces rooted in cultural storytelling. Blending tradition with modern elegance, ABANTU in AFRICA champions community, sustainability, and African luxury.

A Journey Beyond Fashion

The Blue Train media launch wasn’t just an event — it was an experience. It blended travel, tourism, gastronomy, and fashion into a single, unforgettable journey. It was a reminder that supporting local is about more than buying South African — it’s about embracing the stories, people, and passions that make our country’s creative industries thrive.

With this year’s Local Fashion Police judges at the helm, 2025 promises to be a year of bold looks, fierce competition, and an even louder celebration of South African style. Proudly SA isn’t just keeping fashion local — they’re taking it first class.

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