Robb Report, the global authority on luxury for nearly five decades, has officially expanded its footprint to the continent with the launch of Robb Report Africa — a milestone that signals a historic shift in how African luxury is recognised, narrated, and celebrated.

On 25 November 2025, the brand unveiled its African edition at an ultra-exclusive luxury dinner hosted across Emperors Palace’s iconic D’Oreale Grande Hotel, the Met Court Suites, and the elegant Galleria Restaurant. Curated in partnership with the award-winning Peermont Group, the evening carried the theme “Legacy on the Throne: A Gathering of Africa’s Icons and Future Keepers.”

It was more than a launch — it was a coronation.

A DEFINING MOMENT FOR AFRICAN LUXURY

The event united Africa’s most influential visionaries: high-net-worth leaders, global luxury executives, innovators, creators, designers, investors, and cultural tastemakers. It was a gathering that affirmed what the world is finally beginning to recognise — African luxury is not emerging; it is ascending.

For nearly 50 years, Robb Report has set the global benchmark for refined living. With Robb Report Africa, the continent’s craftsmanship, destinations, design legacies, and rising industries now join that global conversation with equal authority and visibility.

“Robb Report Africa represents luxury’s homecoming,” said Ntokozo Maseko, Editor-in-Chief of Robb Report Africa. “Africa is not just participating in global luxury — it is defining it. Our mission is to spotlight the people, places, ideas, and experiences driving this transformation. This launch, in partnership with Peermont, reflects Africa’s rightful place in the world of refined living.”

PEERMONT GROUP: ELEVATING AFRICAN GRANDEUR

As the official partner, the Peermont Group brought the evening’s regal vision to life with immersive hospitality across the Emperors Palace precinct.

From the palatial D’Oreale Grande Hotel to the poised Met Court and the experiential Galleria, guests moved through a trilogy of luxury spaces that showcased Peermont’s signature blend of African opulence, world-class service, and architectural excellence.

“Partnering with Robb Report Africa affirms Peermont’s commitment to placing Africa at the forefront of global luxury,” said Rorisang Setlogelo, Chief Marketing Officer at Peermont Group. “Tonight is about more than hosting a launch — it is about honouring African excellence. Through our award-winning hotels, culinary artistry, and immersive experiences, we celebrate a continent rich with legacy, creativity, and promise.”

AFRICA’S LUXURY MARKET: A NEW POWERHOUSE

Globally, Africa is recognised as one of the fastest-growing luxury markets — fuelled by a new generation of affluent entrepreneurs, creatives, investors, and cultural leaders who are not only consuming luxury, but creating it.

Robb Report Africa enters the market as a critical bridge:

Connecting global luxury brands to the continent’s high-value audience Amplifying African innovators across the international Robb Report network Delivering premium editorial, visual storytelling, and thought leadership that redefines the narrative of African luxury

Published digitally, the platform will feature the latest in luxury news, high-impact visuals, exclusive interviews, sector analysis, and premium brand collaborations.

A NEW ERA BEGINS

The launch of Robb Report Africa marks the beginning of a transformative chapter — one authored by Africans, produced with global excellence, and rooted in the continent’s unique heritage and future potential.

Together, Robb Report Africa and the Peermont Group have set forth a renewed commitment: to celebrate Africa’s icons, elevate its innovators, and honour the future keepers shaping a new legacy of luxury.

Africa is no longer waiting to be recognised. Africa is the recognition.

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