In a bold and forward-looking move, Trace, in partnership with Canal+ and MultiChoice, has officially announced the rebrand of TRACE Africa to TRACE NGOMA — a strategic evolution centred on deepening its connection with South African audiences and amplifying the nation’s rich musical identity. The rebrand officially goes live 18 December 2025 at 15h00 CAT on DStv Channel 326, marking a powerful new chapter for one of Africa’s most influential music platforms.

TRACE NGOMA is more than a new name — it is a cultural declaration.

A CHANNEL ROOTED IN SOUTH AFRICA’S HEARTBEAT

Inspired by the meaning of “ngoma” — drumbeat, celebration, rhythm, unity, and heritage — the revamped channel is designed to echo the sound, soul, and lived experience of South Africans today. TRACE NGOMA spotlights homegrown genres including:

Amapiano Afro-pop Maskandi Hip-hop Gqom Lemkompo Urban gospel

This is not just a music channel. It is a cultural mirror — a vibrant space where languages, stories, and sonic movements converge.

“Our customers want to see themselves reflected on screen — their music, their languages, their culture,” said Willington Ngwepe, CEO at MultiChoice. “TRACE NGOMA brings that to life in a powerful way. This rebrand aligns perfectly with our mission to deliver meaningful local entertainment that celebrates who we are as South Africans.”

TRACE’S UNWAVERING COMMITMENT TO LOCAL CULTURE

The rebrand signals Trace’s renewed focus on elevating South African artistry at every level — from rising township talents to genre pioneers whose contributions shape national soundscapes.

“TRACE NGOMA is where music meets identity,” noted Olivier Laouchez, Co-Founder & CEO of Trace. “It amplifies the rhythms and stories that define South African culture and gives young people a space to connect and feel seen.”

Expect more spotlight features, more storytelling, more local language representation, and a programming slate that honours South Africa’s diverse musical ecosystems.

LOCAL SHOWS. LOCAL TALENT. LOCAL STORIES.

TRACE NGOMA debuts with a refreshed lineup tailored for South African viewers, featuring both genre-specific and culturally driven shows, including:

Amapiano Plz Maskandi Vibes Ke Hip Hop Dawg! Lekompo Fela Top 10 Afropop

Plus live performances, DJ sets, docu-stories, and faith-led formats like Gospel Kickstarter — all designed to honour authenticity and expand representation.

TRACE NGOMA retains its home on DStv Channel 326, but its identity becomes unmistakably local.

A REBRAND WITH PURPOSE

In an era where audiences demand representation, TRACE NGOMA stands as a cultural response — a platform intentionally crafted for South Africans, in South African languages, rooted in South African experiences.

It is the sound of the streets. The rhythm of the culture. The heartbeat of the nation.

TRACE NGOMA officially launches 18 December 2025 at 15h00 CAT on DStv Channel 326.

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