Tanqueray proudly announced its collaboration with Laduma Ngxokolo, the celebrated founder and Creative Director of the fashion house, MaXhosa, in an exciting blend of South African craftsmanship and iconic design. The renowned COPA glass, a symbol of nostalgia for South African gin fans, is reimagined in this inventive collaboration, merging history with contemporary flair.
Laduma Ngxokolo, known for his avant-garde approach to fashion, brings his distinctive touch to the design landscape through the lens of the COPA glass. Drawing inspiration from the rich tapestry of South African culture, Ngxokolo seamlessly weaves elements of tradition into a modern masterpiece that encapsulates the spirit of celebration. The globally renowned designer will be designing two iterations of the Tanqueray COPA.
“Collaborating with Laduma on this project has been an exhilarating experience. It’s about more than just a glass; it’s about creating an object that holds cultural significance and brings people together. We wanted to infuse the spirit of MaXhosa into a piece that can be cherished in moments of celebration,”
Khanyisa Ntshuntshe, (Senior Brand Manager at Diageo).
The COPA glass, originally a vessel for toasting achievements and special events, now transforms into a work of art that transcends hosting as a style signature. Ngxokolo’s artistic vision breathes new life into this cherished symbol, making it a must-have for collectors and enthusiasts alike.
The partnership doesn’t stop at the glass; it extends to a broader vision of home décor for the MaXhosa brand; hence the natural partnership with Tanqueray. As the boundaries between fashion and interior design blur, leading fashion brands are embracing the world of home aesthetics. Ngxokolo’s foray into redefining the COPA glass reflects this trend, showcasing how fashion can seamlessly pivot to enhance the ambiance of our homes.
“I found immense inspiration in collaborating with Tanqueray to design the Copa Glass. Weaving the artistry of our identity into the elegance of glassware has been a creative journey that beautifully marries craftsmanship and innovation, making every sip an exquisite experience”,
Laduma Ngxokolo (Founder – Maxhosa)
The launch of this project was a celebration of South African artistry and culture, with tastemakers, consumers, and cultural connoisseurs coming together, toasting to this ground-breaking collaboration. The event featured an immersive experience that showcased the journey of the COPA glass from its origins to its contemporary reinvention.
The Tanqueray x MaXhosa COPA glass will be available at all major retailers, nationwide from the 22nd of November when you purchase any two Tanqueray’s, just in time for the festive season. The limited edition pieces will undoubtedly become a centrepiece for gatherings, a conversation starter, and a unique expression of style and culture inside your home.
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