Orapeleng Modutle, an acclaimed couture fashion designer based in Pretoria, South Africa, has elegantly expanded his repertoire by branching out into ready-to-wear. The “King of Couture,” as he is known, debuted a new collection under Superbalist on November 4th at a spectacular event attended by the designer’s existing clients, friends, and industry leaders. The highly anticipated O.M Style Avenue X Superbalist collaboration arrives just in time for the holiday season, promising to be an essential part of every woman’s wardrobe.

About the collection

OM Style Avenue has been operational for a decade, and like any other luxury business, growth is necessary to maximize success value. Orapeleng made the choice to expand into “ready to wear” due to a market gap he identified, as well as demands from his audience that have been persistent over the years. This was not a difficult decision to make because Orapeleng is already known for his glamorous, extraordinary, and elegant work.

The collection consists of elegant everyday clothing with a focus on easy tailored designs, trendy apparel, and relaxed cuts and patterns inspired by everyday street wear outfits. Because the collection is only accessible on Superbalist, the South African people can access and purchase it online across the country.

“For 10 years we have structured the business around custom special occasion celebration couture gowns, we have spread out offerings across the continent by delivering premium quality and service – venturing into ready to wear, as a brand means a lot to us it shows a huge amount of growth”.

Orapeleng Modutle (Creative Director)

According to the designer, the O.M Style Avenue X Superbalist collaboration is a dream come true – it has been in the works for a few years and the time has now come to showcase his life’s work.

Orapeleng On Future Projects

Orapeleng is not only focused on expanding his horizons with his own brand, but he is also planning an internship program. The program’s goal is to give aspiring fashion designers a platform to demonstrate their abilities and talents. More information on the program is set to come.

The designer reckons he has a lot in store for the foreseeable future. Because he is a complex brand, there is a significant chance that there will be other unique ventures, perhaps a television show. Stay tuned if you want to see all of the action!

Shop the full collection here.