Santé to a brand that’s mastered the art of turning moments into memories. Ice Tropez—the effortlessly chic wine cocktail from Saint-Tropez—recently toasted its 20-year milestone in South Africa, and the celebration was every bit as radiant, refined, and rhythmically Riviera as you’d expect.

Held at the distinguished Magugu House in Dunkeld, Johannesburg, the brand’s first-ever #LeClub celebration—aptly themed Riviera Rhythms—was a sensory voyage. Picture a soft golden glow, Afrobeat melodies spilling into the courtyard, and the unmistakable hum of clinking glasses filled with that peachy, effervescent sparkle Ice Tropez is known for. It wasn’t just a party—it was a celebration of innovation, independence, and a brand that’s confidently danced to its own beat for two decades.

“The 20-year milestone in South Africa is more than a celebration,” shared Keyler Valiatham, Marketing Manager at Ice Tropez. “It’s an entrepreneurial story of grit and daring to challenge the norm.”

The event perfectly captured that spirit. Guests were treated to a chic, curated experience that unraveled Ice Tropez’s evolution—from its origins in Saint-Tropez to its vibrant life in the South African market. Through fashion, sound, and taste, the brand bridged Riviera sophistication with Afro-urban flair, embodying the “Taste the Riviera” philosophy in every detail.

As a brand beloved by trendsetters and tastemakers, Ice Tropez continues to redefine what it means to celebrate. Daiana Ndlovu, Operations Manager for VIP Liquors, shared that this milestone marks a new chapter: “South Africa has become a pivotal part of our global story, and we’re thrilled to celebrate with the people who’ve shaped our journey.”

The celebration also introduced a limited-edition 20-Year Anniversary bottle, maintaining the signature 6.5% variant—now dressed in bold, celebratory design. It’s more than a collector’s item; it’s a statement of timeless elegance and bold reinvention.

But the festivities don’t stop there. #LeClub is set to roll out a series of experiences across major cities, each inspired by the brand’s French Riviera roots but grounded in local culture—from seaside-inspired soirées and sunset shindigs to creative collaborations with top South African designers, DJs, and content creators.

At its heart, Ice Tropez remains an ode to freedom, understated luxury, and the art of living beautifully. Every sip whispers of sunlit terraces, laughter echoing over turquoise waters, and that endless feeling of summer.

In true Press Icons spirit, this wasn’t just an anniversary—it was a lifestyle moment. A reminder that elegance doesn’t need to shout, that authenticity never goes out of style, and that, sometimes, the best way to celebrate life is with a chilled bottle of Ice Tropez in hand.

Follow the conversation: @icetropez.africa Hashtags: #MadeToCelebrate #LeClub #TasteTheRiviera

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