Heineken® has officially joined forces with Hey Neighbour to boost the highly anticipated Festival. Heineken has chosen to celebrate its 150th birthday with everyone who is passionate about music, art, and culture. This resonates with Hey Neighbour’s attitude of turning strangers into Neighbours and is part of the brand’s objective to create relationships and break down barriers. This dynamic collaboration is all about synergy.

Heineken® is extending the celebration to Africa with a continentwide campaign that will make Hey Neighbour a household name across 10 African markets to spice up the festive season’s good times. These countries include, to name a few, Mozambique, Ivory Coast, Ethiopia, and Nigeria.

With Heineken as a trusted partner, Hey Neighbour will be a festival that the African continent can experience, own, and be proud of. The intent is to be at the same magnitude as the likes of iconic international festivals like Coachella. Heineken®’s commitment to promoting inclusivity, diversity, and sustainability through good times resonates deeply with Hey Neighbour’s values. This partnership represents a shared commitment to fostering a global community that values music, art, and culture.

“We’re absolutely thrilled to have Heineken® on board as our presenting partner. This partnership is all about celebrating good times and unity, which aligns perfectly with the spirit of Hey Neighbour.”

Warren Le Grange, (Hey Neighbour Festival Director).

Heineken is also thrilled about the collaboration,
“Celebrating 150 years with a festival of this magnitude only seems fitting in the spirit of Mzansi. We are elevating the celebrations with this partnership by allowing everyone to enjoy good times with Heineken®, one way or another,” says Marcel Swain, Heineken® Marketing Manager at HEINEKEN Beverages.

To learn more about the Hey Neighbour festival, visit their website here.