In South Africa, more and more people are embracing intentional living—small, consistent habits that nurture long-term health, confidence, and balance. From mindful eating to movement and mental wellness, lifestyle choices are becoming more holistic. But one area still tends to slip through the cracks: oral health.
Your mouth is more than just a smile—it’s a gateway to your overall well-being. Research continues to show that good oral hygiene can boost confidence, protect against health issues, and form part of a healthier lifestyle. That’s why it deserves a place alongside your daily self-care rituals.
Enter Listerine®, a trusted staple in bathrooms worldwide and South Africa’s No.1 Mouthwash Brand. With just a 30-second rinse twice a day, it delivers up to 5X more cleaning power compared to brushing alone*, helping to fight plaque, improve gum health, and leave you feeling fresh for longer. It’s the kind of effortless step that turns a routine into a ritual.
“With our new Wash Your Mouth™ campaign, we want South Africans to see that brushing alone is not enough. As the leading mouthwash brand, we’re championing whole-mouth health and encouraging people to take their routine one step further with a simple rinse,” explains Edna Mohale, Head of Marketing at Kenvue South Africa. “Adding Listerine® is a small change with a big impact—especially in a country where dental care access can be limited. Oral hygiene should be simple, affordable, and part of everyday life.”
A Movement for Whole-Mouth Health
At the heart of the Wash Your Mouth™ campaign is education and empowerment. It’s about shifting perceptions of oral care from being purely cosmetic to being an essential part of wellness.
This September, the campaign comes to life at Sandton City, Johannesburg (5 September 2025), where shoppers can immerse themselves in the Listerine® experience. Visitors can look forward to:
One-on-one consultations with Cole Gilbert, President of the Oral Hygienists Association of South Africa (OHASA). An engaging product education stand. Fun, interactive activities that make oral health simple and enjoyable.
The first 150 guests will walk away with exclusive Listerine® goodie bags, and five lucky participants stand a chance to win cash prizes.
Beyond Fresh Breath
Ultimately, a clean, healthy mouth is not just about looking good—it’s about feeling good and living well. Prioritising oral care is one of the simplest, most affordable ways to support your overall health. And with Listerine®, making that commitment is as easy as a daily rinse.
Because wellness isn’t just about the big changes—it’s about the little things you do every day that add up to a healthier, more confident you.
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